Latitude 43
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paidmedia@latitude43.co.uk
0113 541 3643
Paid Media SEO Website & UX

BioPak

The Opportunity.

BioPak partnered with Latitude 43 to support its digital growth across multiple international markets, including Australia and the UK. The objective was clear: improve ecommerce performance, increase online sales, optimise digital channels, and continue scaling customer acquisition across key markets.

Task

Restructure BioPak's Google Ads, Microsoft Ads and Meta accounts across multiple international markets, while supporting website UX improvements, to drive record ecommerce sales growth.

  • Strategy

    Paid Media, SEO, Website & UX

  • Client

    BioPak

Open Project

The Solution.

Latitude 43 became an extension of the BioPak marketing team, delivering an ongoing programme of performance marketing, website optimisation, and digital consultancy.

We completely restructured their Google Ads, Microsoft Ads, and Meta advertising accounts, implementing thousands of optimisation changes across campaign structure, bidding strategies, targeting, shopping campaigns, creative, audiences, and conversion tracking to improve performance and maximise return on investment.

Alongside paid media, we supported website redesign and UX improvements to create a better ecommerce experience and increase conversion. We also launched new acquisition channels, continually testing new opportunities, optimising performance, and identifying innovative ways to help BioPak reach more customers and drive sustainable growth.

The Results.

The partnership has delivered record online sales growth, significantly improving ecommerce performance across multiple international markets.

Today, Latitude 43 continues to manage BioPak’s Google Ads, Microsoft Ads, and Meta campaigns while providing ongoing website optimisation, strategic consultancy, and digital innovation. By combining performance marketing with continuous optimisation and proactive recommendations, we’ve helped create a scalable digital growth programme that continues to deliver measurable commercial results.

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