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Content Paid Media SEO Website & UX

BOXT

The Opportunity


BOXT was launched to disrupt a traditional industry by transforming how consumers purchase and install boilers. While the proposition was innovative, the challenge was building awareness, generating demand and establishing trust in a market dominated by established players.

The business was heavily reliant on paid media to drive growth, creating significant acquisition costs and limiting long-term scalability. To support ambitious growth targets, BOXT needed a strategy that would increase brand awareness, strengthen organic visibility and create a more sustainable customer acquisition model.

Task

Build brand awareness, trust and organic visibility for BOXT, a digital-first boiler retailer, while reducing its reliance on costly paid media for growth.

  • Strategy

    Content, Paid Media, SEO, Website & UX

  • Client

    BOXT

Open Project

The Solution.

Working closely with the leadership team, we developed the digital strategy and acquisition framework while supporting the launch and ongoing growth of the business across multiple channels.

A major focus was reducing reliance on paid media by building a stronger organic presence. Through a combination of technical SEO, content optimisation, digital PR and authority-building activity, we created a scalable framework designed to increase visibility, generate demand and support long-term growth.

 

Key Initiatives Included:

  • Brand strategy, positioning and go-to-market planning
  • Customer and competitor research
  • SEO strategy and organic growth planning
  • Website optimisation and user journey improvements
  • Content and search intent optimisation
  • Digital PR and authority-building campaigns
  • Multi-channel acquisition strategy spanning paid, owned and earned media
  • Performance measurement and optimisation
  • Ongoing strategic consultancy and growth planning

The Results.

The strategy helped establish BOXT as one of the UK’s leading digital-first heating brands, delivering significant growth across awareness, visibility, lead generation and customer acquisition.

Organic search became a major driver of business performance, reducing dependence on paid channels while creating a more efficient and sustainable growth model. Increased visibility, stronger brand recognition and improved search performance enabled BOXT to continue scaling while maintaining strong commercial performance.

Today, BOXT is recognised as one of the UK’s leading online boiler businesses, with organic search and digital marketing playing a critical role in its continued growth.

boxt organic traffic, showing an increase

Key Outcomes Included:

  • Brand strategy, positioning and go-to-market planning
  • Customer and competitor research
  • SEO strategy and organic growth planning
  • Website optimisation and user journey improvements
  • Content and search intent optimisation
  • Digital PR and authority-building campaigns
  • Multi-channel acquisition strategy spanning paid, owned and earned media
  • Performance measurement and optimisation
  • Ongoing strategic consultancy and growth planning

“The guys really blew us away with the brand and digital results. Within the first six months from launch, we were able to reduce our media spend and reallocate this to SEO and PPC as it was working so well. Today, SEO is the channel we rely on most for sales and leads.”

Alan Dickinson
Founder, BOXT

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