The Opportunity.
As one of the world’s leading HVAC manufacturers, Haier required a modern digital platform capable of supporting its growing European operations while reflecting the innovation and scale of the global brand.
The existing digital experience needed to serve multiple audiences, provide seamless access to technical documentation and product information, and act as a central hub for digital assets across the business. The challenge was not simply to redesign a website, but to create a future-ready platform that could streamline operations, improve user experience and support long-term digital growth across multiple markets.
Task
Design and build a bespoke, enterprise-grade Drupal platform for Haier's European operations — unifying multi-market content management, technical documentation access, SharePoint integration and a centralised Digital Asset Management hub into one scalable, future-ready system.
