Latitude 43
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paidmedia@latitude43.co.uk
0113 541 3643
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Decent Packaging

The Opportunity.

Decent Packaging partnered with Latitude 43 to accelerate ecommerce growth across the UK and New Zealand through a more effective performance marketing strategy. The objective was to increase online sales, improve advertising efficiency, and maximise return on investment across multiple markets.

Task

Manage and continually optimise Decent Packaging's Google Ads, Microsoft Ads and Meta accounts across the UK and New Zealand to reduce wasted spend and drive sustained ecommerce sales growth.

  • Strategy

    Paid Media, Analytics

  • Client

    Decent Packaging

Open Project

The Solution.

Latitude 43 took ownership of Decent Packaging’s paid media strategy, managing and continually optimising campaigns across Google Ads, Microsoft Ads, and Meta.

Through thousands of account optimisations, we refined campaign structures, audience targeting, bidding strategies, shopping campaigns, creative, and conversion tracking to improve performance, reduce wasted spend, and drive more qualified ecommerce traffic. We continually test, measure, and optimise every aspect of the accounts to ensure they continue delivering stronger commercial results.

The Results.

The partnership has delivered sustained ecommerce growth across both the UK and New Zealand, with increased online sales, improved campaign efficiency, and stronger returns on advertising investment.

Today, Latitude 43 continues to work as Decent Packaging’s performance marketing partner, driving continual optimisation and helping the business grow through data-driven paid media strategies.

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